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• Create Date February 19, 2025
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Label Comparison Matrix – Navigating Social Sustainability Certifications

The Label Comparison Matrix is a practical tool designed for SME owners, managers, and entrepreneurs. It provides a detailed understanding of social sustainability labels.

Key areas covered include:

• Label Details: participants explore the specifics of various certifications, dive into criteria, benefits, and real-world examples. Understanding these labels can help make informed decisions.
• Comparisons: the matrix allows participants to compare and contrast different sustainability labels side by side. Participants gain insights into each label’s unique focus area, strength, and limitations.
• Strategic Alignment: reflect on how each label aligns with your business values, goals, and practices. Consider which certifications resonate most with your mission.

Why it is important:

• Marketplace Differentiation: certifications can help set your business apart signalling ethical practices and transparency.
• Stakeholder Trust: Demonstrating commitment beyond profits can help build trust with customers, employees, and partners.
• Risk Mitigation: informed choices can help prevent greenwashing and uphold your reputation.

Learning Goals and Benefits:

• Understand the landscape of social sustainability certifications Make informed decisions about which label to pursue. Enhance impact on your business and reputation.
• How can participants use the label comparison matrix in their business:
• Decision-Making
• The matrix includes questions related to criteria, benefits, and examples for labels such as Fairtrade, Fair for Life, B-Corp Certification, and Green Key.

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