How to develop a better sustainability communication in tourism

This innovative training tool is designed to enhance the sustainability communication skills of VET Learners and Professionals. Through this tool, participants will delve into the intricacies of crafting messages that accurately reflect their commitment to sustainable practices and certifications.
Topics Covered:
Principles of sustainability communication: understanding the foundational elements of conveying eco-friendly initiatives.
Avoiding greenwashing: learning to differentiate between genuine sustainability efforts and misleading claims.
Effective language use: developing the ability to use precise and impactful language that resonates with eco-conscious consumers.
Importance:
The tool addresses the growing need for transparency and authenticity in sustainability reporting. As consumers become more environmentally savvy, the ability to communicate effectively about sustainability is becoming a key differentiator in the competitive tourism market.

During the course, participants will engage with online documents that provide guidelines on sustainability language. They will then apply this knowledge by rewriting sentences to reflect better sustainability communication, focusing on tourism and certifications. The tool offers practical exercises, followed by examples of ‘more appropriate’ solutions, allowing participants to compare and refine their work. This hands-on approach ensures that learners not only understand the theory but also develop the skills to apply it in real-world scenarios. By the end of the course, participants will be adept at articulating their sustainability narratives with confidence and clarity.

Attached Files

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20_How-to-develop-a-better-sustainability-communication-in-tourism_Tool_BEST.pdf	Download