The CEBM is a versatile tool designed to facilitate systems thinking in various projects. It consists of central boxes that represent strategic decisions of the organisation and are to be filled in. The canvas is suitable for a variety of users, such as large organisations looking to transform specific areas, products or activities, SMEs seeking process improvements and value creation, teams or entrepreneurs developing business models or exploring new revenue streams, educational institutions seeking to educate and raise awareness among students, and cities seeking industrial symbiosis or local circular economy initiatives.
The objectives of the Circular Canvas include understanding a company's value creation process, identifying actionable levers, anticipating the impact of business models, products or activities and facilitating the development of new products, services and activities based on the circular economy.
This tool can be used to describe different elements such as business models, products/services, customer types, partners and assets, promoting a holistic approach to the circular economy.
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