Case study and worksheet for understanding sustainability communication vs. green-washing

The Alpbachtal Case Study Tool is an integral component of this course, designed to provide a practical understanding of sustainable tourism communication. This interactive tool delves into the real-world application of sustainability principles within the picturesque setting of Alpbachtal, Austria.
The following topics are covered by this tool:
Sustainability communication: participants explore how Alpbachtal effectively communicates its sustainability initiatives.
Greenwashing identification: the tool aids in recognizing and avoiding greenwashing practices.
Critical analysis: learners are encouraged to critically analyse sustainability claims and their substantiation.
Importance:
Practical relevance: engaging with actual cases makes the learning experience tangible and directly applicable to professional settings.
Ethical implications: understanding the fine line between genuine sustainability and greenwashing has significant ethical implications for tourism professionals.
Industry standards: the tool aligns with global efforts to promote responsible tourism and helps set industry benchmarks for sustainability communication.
During the implementation, participants will: study Alpbachtal’s sustainability initiatives through curated resources and answer targeted questions to deepen their understanding of effective communication and greenwashing. At the end learners summarise key messages, enhancing their ability to convey complex sustainability concepts clearly and convincingly.
This case study tool is not just an exercise; it is a step towards shaping the future of sustainable tourism by empowering professionals with the knowledge and skills to communicate responsibly and effectively.

Attached Files

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20_Case-study-and-worksheet-for-understanding-sustainability-communication_content_Tool_BEST.pdf	Download