As society becomes increasingly focused on climate protection, consumers are more likely to consider sustainability in their purchasing decisions. For SMEs, the concept of sustainability should extend beyond product manufacturing. Encouraging carpooling or public transport use for employees can enhance mobility while offering incentives for biking or walking is also beneficial. In terms of electricity, switching to energy-efficient lighting and using smart thermostats can significantly reduce energy consumption. For event management, utilizing digital invitations and choosing venues with sustainable practices can minimize waste. Lastly, opting for local suppliers and implementing composting practices can enhance sustainability in food sourcing. These straightforward tips provide a foundation for SMEs to start their sustainability journey while appealing to environmentally conscious consumers.
