The Label Comparison Matrix is a practical tool for SME owners, managers, and entrepreneurs. It provides a detailed understanding of social sustainability labels.

Key areas covered include:
- Label Details: Participants explore the specifics of various certifications, exploring criteria, benefits, and real-world examples. Understanding these labels can help participants make informed decisions.
- Comparisons: the matrix allows participants to compare and contrast different sustainability labels. Participants gain insights into each label’s unique focus area, strength, and limitations.
- Strategic Alignment: reflect on how each label aligns with your business values, goals, and practices. Consider which certifications resonate most with your mission.

Why it is important:
- Marketplace Differentiation: Certifications can help set your business apart by signalling ethical practices and transparency.
- Stakeholder Trust: Demonstrating commitment beyond profits can help build trust with customers, employees, and partners.
- Risk Mitigation: informed choices can help prevent greenwashing and uphold your reputation.

Learning Goals and Benefits:
- Understand the landscape of social sustainability certifications.
- Make informed decisions about which label to pursue.
- Enhance impact on your business and reputation.

How can participants use the label comparison matrix in their business:
- Decision-Making

The matrix includes questions about criteria, benefits, and examples for labels such as Fairtrade, Fair for Life, B-Corp Certification, and Green Key.